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 Yubi Purifiber Blend and Buff Set


"I hope to put the magic of beauty literally at the fingertips of people everywhere. And in doing so I also hope to spread the word that challenging the status quo, while not easy, can lead to beautiful things in your life and the lives of others."


A picture of Adiya, Yubi's founder

Adiya Dixon, Founder of Yubi
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About Yubi

YUBI Beauty is an innovative beauty and wellness brand founded by Adiya Dixon Wiggins. YUBI, which means 'finger' in Japanese, was created to help busy women apply their cosmetics quicker and more easily. Winner of TIME's 2018 Best Inventions, YUBI's patented ergonomic design gives users maximum control with its dense, vegan bristles for a guaranteed streak-free finish.
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Yubi in the news

The Mom Edit logo

Weekend ramblings 1.2

Shana, founder of The Mom Edit, tells us how her Yubi brush is the softest thing she's ever put on her skin.

 The Business Insider logo

20 of the best gifts for vegans in 2020, from cookbooks to cruelty-free beauty products

The Buff & Blend Duo named one of Business Insider's 20 best gifts for vegans

Huffpost press logo

12 thoughtful, unique gifts under $100 from black-owned brands

Yubi's Miracle Brush named as the perfect gift for fashion or beauty lovers.

Time press logo

TIME Magazine's Invention of the Year

Yubi's Buff and Blend Set named best invention of the year due to the ergonomic design and hygienic application.

Self magazine logo

The 12 best new foundations, concealers, and more for every skin type

Yubi Purifiber Brush awarded as Best Individual Makeup Brush 2020.

LA Times logo

The biggest trend in indie beauty right now: saving the world

Yubi was featured as a trending beauty brand focused on wellness, self-care, and sustainability.