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      TIME Magazine's Best Invention Winner

        As Seen In

        Why you need Yubi

        Gorgeous coverage

        Glowing skin is always in.  Yubi can help reduce the appearance of pores and fine lines to give you smooth-as-glass skin with liquid, cream or powder makeup. 

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        Lightning Fast

        Yubi's patented design gives you maximum control, and its dense, vegan bristles ensure a streak-free finish with all your products.  

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        All-In One Simplicity

        We want to look amazing, and we want it to be simple.  All-in-one Yubi is not only your best foundation brush, it replaces up to 9 makeup brushes and sponges to apply all your makeup and skincare.  And with an adorable design that sparks joy, we think Marie Kondo would be proud. 

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        Love

        Yubi Beauty buff brush ticks off all the boxes: highly functional, innovative, luxurious-feeling, multi-use, user-friendly, travel-ready, and super cute! Once I bought this brush and the sponge, I haven't used any other brush or makeup applicator. 

        Won P. Brooklyn, NY

        Flawless Finish

        This product is genius! The smoothness of my makeup looks so natural. People tell me how they love the silky and smooth complication of my skin constantly. Yubi is easy to clean and the brush shapes right back in place. Once you try this product, you will never go back to a regular makeup brush. Yubi is it for me! 

        Jennifer J., Columbus OH

        Best brush ever

        Best brush I've ever used! Even, flawless coverage with any foundation I use!  

        Christine F. - Powell, OH

        Super Fast

        My products now glide evenly all over my face so quickly and smoothly, faster than what I could do with just my fingers, and it’s like nothing I’ve experienced before. 

        Rakhee K., Dix Hills, NY

        Meet the Founder

        Founder and CEO Adiya Dixon Wiggins tells how she invented YUBI to challenge the status quo and make beauty easier for busy women everywhere.  

        Read the story