It starts with simplified tools.
Traditional tools, with their long handles, weren't made for self applying makeup. That's why we always feel a little insecure and awkward using them. The Miracle Brush is like using your fingers. It's intuitive and easy, so you can apply with confidence and enjoy flawless results.
Yubi's patented design gives you maximum control, and its dense, vegan bristles ensure a streak-free finish with all your products.
We want to look amazing, and we want it to be simple. All-in-one Yubi is not only your best foundation brush, it replaces up to 9 makeup brushes and sponges to apply all your makeup and skincare.
Founder and CEO Adiya Dixon Wiggins tells how she invented YUBI to challenge the status quo and make beauty easier for busy women everywhere.