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"I hope to put the magic of beauty literally at the fingertips of people everywhere. And in doing so I also hope to spread the word that challenging the status quo, while not easy, can lead to beautiful things in your life and the lives of others."
YUBI Beauty is an innovative beauty and wellness brand founded by Adiya Dixon Wiggins. YUBI, which means 'finger' in Japanese, was created to help busy women apply their cosmetics quicker and more easily. Winner of TIME's 2018 Best Inventions, YUBI's patented ergonomic design gives users maximum control with its dense, vegan bristles for a guaranteed streak-free finish.
