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December 30, 2020 5 min read

Makeup is transformative.

A well-applied face of makeup makes us feel powerful. It boosts our confidence. Some of us even use it as an outlet for self-expression.

Flawless makeup application prepares us for whatever the world has in store for us that day. If our coverage is spot on, we know we can face anything!

A strong woman with flawless makeup application












And, in the same way that we cook a good meal, there are techniques for applying makeup.

So, if you’ve ever wondered how to apply foundation like a professional or you’re not sure which order to apply your concealer (before or after the foundation), then you’ve come to the right place.

From primer to powder, we’ll reveal the secrets to flawless application with our step-by-step makeup tutorials.

But before we start…

Preparation is everything

Don’t worry, you don’t need to spend too much time preparing but for best results we really recommend you do the following:

1. Practice a skin care routine

A good foundation can look amazing but it will look even more flawless on healthy skin.

A girl with flawless makeup on glowing skin















A simple, yet consistent skin care routine ensures the removal of dry, flaky skin, as well as any old makeup or dirt lurking in our pores. This not only helps to prevent breakouts, but it also provides us with a smooth canvas for better makeup coverage.

Discover the secrets to glowing winter skin

2. Use the right beauty tools for the job

An artist is only as good as their brushes and tools - you wouldn’t catch Monet painting with his fingers!

While applying makeup with our fingertips can improve precision, they’re not covered in dense bristles so the coverage is never going to be as good as a brush.

A woman demonstrating how to apply makeup using the Yubi Miracle Buff Brush

What’s more, you’re asking for breakouts!

Consequently, if you want flawless makeup application, we recommend using the right beauty tools.

What’s the best makeup brush for the job?

Our step-by-step guide for perfect makeup application

What comes first, foundation or concealer?

Don’t worry, we got you!

If you’ve ever wondered about the order or want to know how to blend foundation correctly, here’s our step-by-step makeup tutorial to show you how to apply your makeup without streaks:

Step 1. Primer

Have you ever had to decorate your house?

If you have, then you’ll probably know the importance of creating an undercoat on the walls before applying any paint. Primer is essentially the same thing!

Applying primer is like painting an undercoat on the walls













It ensures better adhesion of makeup to the surface of your face and helps keep the coverage even.  How?  It fills in all of the tiny crevices and creates a smooth texture over your skin.

Ok, so how do you apply primer?

1. Make sure your face is moisturized before applying primer

Remember the importance of a good skin care routine!

2. Apply and blend primer 

Add a pea-sized blob of primer to your favorite makeup brush or sponge.

Start with the T-zone and blend the primer into your skin using circular motions.

Blend outwards until you have covered your forehead, cheeks, and chin.

3. Wait 60 seconds for it to dry

Step 2. Foundation

Getting your foundation application right is the difference between having smooth glowing skin and looking like a streaky orange.

Here’s our step-by-step guide to applying foundation like a pro:

1. Watch this foundation tutorial video

Check out @sosodoesmakeup to see how she perfectly applies her foundation in under 30 seconds:



2. Decide on coverage

Depending on how much you want to cover, choose between lightweight (e.g. sheer, hydrating), medium (e.g. satin-finish, semi-matte), and full-coverage (e.g. matte) foundation.

3. Choose your shade

Find yourself a shade of foundation that matches your skin color. To make sure it suits you, we recommend applying it to your face and looking at yourself in a mirror under natural light.

4. Apply and blend foundation

Add a few drops of foundation to the main areas of your face (forehead, nose, cheeks, chin).

A woman demonstrating how to apply foundation by adding blobs to the main areas of her skin

Use a makeup brush with dense bristles (like  Yubi’s Miracle Buff Brush) and blend the foundation out towards the hairline and jawline.

Switch to a makeup sponge (such as  Yubi’s Blend Sponge) to grab any excess product that might result in creases, patches and clumps.

How to absolutely melt foundation into your skin

Step 3. Concealer

Pimples and blemishes are common skin features and a normal part of everyday life but concealer can act as a magic wand for when we want that flawless look.

Although some swear by using concealer first, many experts agree that using foundation afterward can  wipe away the coverage.

Therefore, we recommend using concealer AFTER foundation.

Want to know how to apply concealer like a professional?

1. Watch this concealer tutorial video

Check out Master Hair Stylist & Certified Pro Makeup Artist, J’hanna’s concealer tutorial for her top tips on how to apply it for flawless coverage:



2. Choose the right color

For dark circles, sun spots, and age spots, peach concealer is best.

Hide red patches and hyperpigmentation with green or yellow shades.

Or choose a color that’s close to your skin tone for easier to hide blemishes.

3. Pick stick or liquid

A stick or pencil concealer is perfect for precision and provides heavier coverage for those pesky pimples.

Liquid concealer is better for larger areas and is used for light coverage, such as for circles under the eyes or wrinkles around the mouth.

4. Apply and blend concealer

For light coverage, apply a small amount of liquid concealer to any problem areas and gently blend in using a damp sponge or makeup brush.

For heavier coverage, apply stick concealer directly to problem areas and blend out.

Step 4. Loose powder

Once your concealer has dried, it’s time to set your face using makeup powder.

We have to be careful here in case we end up applying too much and giving ourselves the dreaded caked makeup face.

Face powder for makeup application

We’ll demonstrate how to apply makeup powder for a gorgeous natural finish:

1. Watch this video to see how to apply powder using the Yubi Miracle Buff Brush

Unlike other brushes (or your hands!) Yubi can go from liquid to powder and from one color to the next, all without cleaning or changing in between.

And it will give you a superior, airbrush-quality finish to boot.



2. Choose a powder that disappears

You’ll want a powder that so perfectly matches your skin color that it disappears once applied.

Although these don’t work for everyone, you can also try experimenting with translucent powders as these can be a great way to get rid of oil and shine while blending in with your skin tone.

3. Use a decent brush

We recommend either using a large fluffy brush or an all-in-one makeup brush, such as  Yubi’s Miracle Buff Brush.

Apply makeup using Yubi's all-in-one brush for powder, foundation, concealer, blush, highlighter, bronzer, etc.

4. Apply loose powder

Dip the makeup brush in your powder and tap on the side of the container to get rid of excess.

Starting with the T-zone, gently buff the powder into the skin using circular movements before moving to the forehead and cheeks.

Use a clean brush to gently sweep any excess powder off the skin.

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